SEO Basics 1: Follow below rules and your website will rank on Google’s first page!

1) One of the first SEO basics is that your web host should be located in the country you are targeting. Geographic settings in your Google Webmaster Tools account won’t help you if your host is not located in your target country! One of the world’s best inexpensive web hosting companies Linux Hosts Inc. has datacenters in the US, UK, Australia and Sweden. Customers can choose which datacenter they prefer.

2) SEO basics require, that, if you target a specific country, your domain should have a country specific domain name extension. Examples are: .co.uk (UK) – .de (Germany) – .nl (Netherlands) and so on. For the US .com – .org – .net etc. are ok.

3) Your keywords should be part of your domain. This is now one of the most important Google SEO basics. That’s why you see many sites in the top of Google with the search term you used to find them, in their domain name. This shows Google that the domain name is relevant for the search. Here you can find information on one of the world’s best domain name companies.

4) You should have full DNS and Whois control over your domain.

5) The registration period of your domain name should be at least five years. This is part of SEO basics because statistics show Google that many of the one year registrations are websites that spam the search engines. These websites usually disappear after 1 year.

SEO basics 2: Use free online search engine optimization tools.

1) Duplicate content checker: Copyscape.com. Duplicate content is one of the hottest subjects for Google and the search giant penalizes numerous sites for this “violation”. This is a very important SEO basics factor.

2) Google Keywords Tool (Important for choosing the right keywords.).

3) Count the number of words in a page: Website is Wordcounttool.com.

4) Check your website load time and other optimization factors: Sitereportcard.com. SEO basics: the faster your site’s load time the higher you rank in the search engines.

5) Check your keyword density and other optimization factors: Seochat.com/seo-tools/keyword-density. Keyword density should be between 2 and 3 percent.

6) Check your ranking in Google for multiple URLs and keywords: Bohuco.net/labs/google-ranking-check/index.php

SEO basics 3: Find the right keywords.

Use the Google Keywords Tool. The right keywords are those words related to your website that have little or even no competition, but yet a substantial number of people search for them. Actually finding the right keywords should be the very first step even before you register a domain, because having the right keywords in your domain name is an advantage. An exact keyword phrase is the best method, because there’s less competiton so you have a chance to rank high. For example the keyword “cars” has enormous competition (more than a Billion!) but the keyword phrase “used cars in Chicago area” has much less competition (less than a Million). Use the exact phrase in your domain name, website title, meta-description and body text and you have a chance to rank much higher in the search engines for that specific phrase.

SEO basics 4: Optimize your website or blog

1) On page search engine optimization means, among others, creating a correct keyword density on your pages (not too much – not too little – around 2.5 percent is ok). Your keywords should appear in the title, meta description and on the page itself of course. Regularly update your pages. Google loves fresh content. Avoid having any duplicate content on your site. Google penalizes this. On page optimization is a relatively easy task.

2) SEO basics: off page optimization means creating link popularity. If your site has a high link popularity, it means that many sites link to yours. There are many ways to achieve this. Some are: placing comments in blogs and forums, submitting your site to directories, writing articles, press releases, social bookmarking, social networking (Twitter, Facebook, Ping.fm, Hellotxt.com, etc), creating your own blogs, etc. It doesn’t matter whether links to your site are “dofollow” or “nofollow” links. The only disadvantage of nofollow links is the fact that these links don’t contribute to your Google Pagerank, but they do contribute to your link popularity and lift your ranking in the search results. Please bear in mind that pages that link to you must have relevant content, or otherwise Google will not count them. Your site can even get penalized if link popularity is substantially based on content that is irrelevant. Off page optimization is a difficult and permanent process that is often outsourced by companies that can afford it.

Google SEO Tip

Many people, including SEO experts, think that web pages rank independent of each other. This is not true. Google ranks pages based on the off and on page optimization of all pages on the same website. So you’d better pay more attention to all your pages instead of, for example, only optimizing your homepage.

I hope these SEO basics will help you to get higher rankings in Google. Good luck!

Best Regards
Dick Detering

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SEO Basics: Fresh Content. How to update your website automatically on a daily basis without affecting your keyword density.

One of Google’s algorithms is freshness. Fresh content is now one of the most important on page SEO factors. This means that your (home) page will rank much higher in Google if you change your existing content or add new content on a daily basis. However this is a lot of work. And it’s risky because every time you change your page you also change the keyword density which will affect your search engine rankings. We think that this new algorithm is so important that we decided to write a special page about it. You can find that page HERE.

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